Abstract

CSCW '16, FEBRUARY 27–MARCH2, 2016, SAN FRANCISCO, CA, USA

In Proceedings of the 19th ACM conference on computer-supported cooperative work & social computing.

Pro-eating disorder (pro-ED) communities on social media encourage the adoption and maintenance of disordered eating habits as acceptable alternative lifestyles rather than threats to health. In particular, the social networking site Instagram has reacted by banning searches on several proED tags and issuing content advisories on others. We present the first large-scale quantitative study investigating pro-ED communities on Instagram in the aftermath of moderation – our dataset contains 2.5M posts between 2011 and 2014. We find that the pro-ED community has adopted nonstandard lexical variations of moderated tags to circumvent these restrictions. In fact, increasingly complex lexical variants have emerged over time. Communities that use lexical variants show increased participation and support of proED (15-30%). Finally, the tags associated with content on these variants express more toxic, self-harm, and vulnerable content. Despite Instagram’s moderation strategies, pro-ED communities are active and thriving. We discuss the effectiveness of content moderation as an intervention for communities of deviant behavior.

Document Type

Conference Proceeding

Publication Date

2016

First Page

1201

Last Page

1213

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